It's forecasted that approximately $20 billion will be spent on DR television campaigns in 2010. And with a compounded 6.8% annual growth rate over the next five years, DR may be one of the most optimistic and fastest growing sectors of the advertising industry.

Yet DR still lags its broadcast advertising partners in digital workflow and distribution, as well as HD adaption.

But DR may catch up a lot sooner than industry experts anticipated. And Treehouse Media Services is leading the charge..... read more

More so than ever, today’s direct response market place is a highly competitive environment.  Everything from $9.95 kitchen gadgets to $5,000 home spa’s are sold through essentially the same channels, forcing developers and marketers to analyze what type of sales force will provide the most efficient and beneficial end result.  The old industry paradigm of “bigger is better” simply doesn’t apply to the wide array of products available in the direct response universe.  No where is this more true than in the selection of a call center sales environment.  While large shared environments (the “capacity”) offer good value on a wide array of product offerings, they can often be out-produced by smaller controlled environments (the “specialists”) where product knowledge and familiarity are key factors in closing the sale.  Let’s look at a few of the factors you should consider when deciding if your product requires the services of a specialist..... read more

DirectAvenue is a proud partner and the exclusive DRTV agency of Forearm Forklift whose lifting straps were recently featured on ABC's Good Morning America in the segment titled "Best Informerical Products Revealed". You can find out more about the product, or watch the full segment here: Click to Watch

Versatile, money-saving card-not-present, e-check and paper check payment processing
· Innovative payment technologies
· Industry expertise in risk mitigation and fraud prevention

Who is PowerPay Direct?
Located in Portland, Maine, PowerPay is recognized as a leader in the payment processing industry with over 40,000 merchants. Founded in 2003, PowerPay’s unique methods of underwriting and risk management coupled with a robust IT department, gives them the flexibility and agility to excel as a payments processor. They are dedicated to helping your business grow farther, faster. Whether you're a DR Marketer or a Service Provider, PowerPay has the solutions to put you on top...... read more

Sometimes tracking direct response TV campaigns can feel more like an art than science. Especially in the increasingly fragmented television landscape, your potential customer could be just about anywhere in the cable universe. Figuring out which of the hundreds of networks or millions of programs yield the best return on your TV dollars is not only daunting but in many ways impossible. Or is it?. read more