The other day while holiday shopping, I found myself in a major national bookstore chain poised and ready to pull the trigger on a purchase, when my wife suggested I look up the price of the item from a competitor. Armed with my iPhone, I was able to price shop on the Net and discovered I could save $6 on this one purchase from a certain ubiquitous e-tailer... read more

If you’re a direct marketer then you know how tough it is to get a consumer to raise their hand by calling in to an inbound call center, especially in this economic environment. Among the many challenges that marketers face is the fact that within the direct marketing industry and the call centers that they rely on, there is no clear definition for the various broad categories of call types... read more

The myriad ways that businesses are leveraging SharePoint clearly demonstrate that in today’s Web 2.o world, the Web site is no longer simply online “brochure-ware.” Indeed, SharePoint-built corporate Web sites act as virtual stores, online communities and portal destinations where users visit, buy and interact. Using SharePoint, it’s easy to create wikis, blogs, and portals to enable groups to collaborate and personalize content based on the user’s profile and needs. In addition to sharing and managing content, SharePoint allows businesses to deploy search functionality as well as analyze important corporate data... read more