What do all direct-to-consumer (D2C) advertisers have in common? Visibility! If you are spending ad dollars to promote a brand, the goal is to earn valuable impressions that will convert to sales. Unfortunately, this also makes these brands susceptible to negative press, an online war with the competition or someone looking to ride the coattails of their ad dollars all the way to the bank. read more

Many products are successfully sold via short-form direct response television, yet programs that are asking for the order, versus just trying to generate a lead, frequently require a full two minutes. The one hundred and twenty seconds is required because it takes time for a commercial to set up a problem, offer the solution in the form of the product's unique selling proposition, and then do an offer build and provide the requisite order information. read more

Many companies, start ups, established DRTV outfits and others attempt to handle fulfillment of their products. We define fulfillment as shipping products, collecting payment and handling customer care. While this may seem like a good business decision, it is fraught with peril. The complexities of inventory management, payment processing, reporting and returns require expertise of staff and technology... most times entailing a significant investment. read more

The commencement of a new Direct Response campaign brings a myriad of choices for a client. Often times, the task of making these choices can be daunting, particularly for the inexperienced. One of the primary choices is that of selecting which call center will represent your company by handling the inbound volume for the campaign.
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