DIRECT CONNECT QUARTERLY - Your Direct Connection to Direct Response Industry Experts! Converting Viewers Into Customers: 2waytraffic gets TV viewers to call, Direct Response: The Hope for Recessionary Woes? By Rick Petry, Putting the Trust Back in Per Inquiry Advertising By By Scott Richards, Making a Successful Short Form Direct Response Spot What Will Make The Phones Ring? DRTV 101 By Kristy Pinand-Dumpert, Understanding Web Searcher Behavior and Search Engine Optimization By Shari Thurow, direct response marketing, direct response, direct response ads, direct response agency, direct response agencies, direct response copywriter, direct response tv, direct response companies, direct response media, direct mail advertising, direct response television, direct marketing, direct mail marketing, direct mail response, direct response advertisers, direct response media buying, direct response radio, direct marketing agencies, advertising agency, direct marketing agency, ad agency, direct marketing services, direct response company, direct response ad, drtv advertising, direct mail, direct advertising, media buying, direct marketing advertising, television advertising, direct response copywriting, marketing and advertising, direct marketing companies, advertising agencies, direct response campaign, direct response consulting services, direct mailing lists, direct marketing consultant, drtv, media buying agency, direct marketing company, creative direct response, advertising, radio advertising, direct response advertisement, copywriting, direct response marketing company, magazine advertising, direct response print, direct mail copywriting, direct marketing strategy, media planning and buying, direct mailing, newspaper advertising, marketing, direct mail response rates, media planning, direct marketing campaign, direct response technologies, advertising copywriting, direct mail response rate, promotional advertising, advertising strategy, advertising campaign, advertising company, direct marketing association, direct response services, business marketing, direct response uk, direct television, direct response communications, direct response group, direct response magazine, direct response commercials, direct response copywriters, subliminal advertising, direct response industry, direct response interactive, direct response campaigns, direct response clients, subliminal messages advertising, direct response rates, advertising ads, marketing advertising, grey advertising, advertising techniques, direct response firms, direct response promotion, direct response commercial, direct response inc, direct response business, creative advertising, direct response sales, effective advertising, direct response market, public relations advertising, advertising awards, advertising strategies, advertising commercials, alcohol advertising, billboard advertising, advertising media, print advertising, advertising companies, commercial advertising, direct response rate, advertising examples, product advertising, brand advertising, advertising branding, advertising firms, advertising communications, advertising costs, advertising in india, interactive advertising, advertising campaigns, advertising planning, chicago advertising, advertising industry, global advertising, advertising sales, advertising research, outdoor advertising, worldwide advertising, advertising cost, business advertising, advertising advertisement, pr advertising, advertising communication, promotion advertising, market advertising, advertising rates, toronto advertising, advertise advertising, consumer advertising, statistics response

Direct Response: The Hope for Recessionary Woes?

By Rick Petry | Creative Writer, LLC | rickpetry.com | 503-740-9065

With the world mired in the thick of the worst economic recession since the Great Depression, a number of products being marketed using direct response advertising are thriving above the fray. What are some of the common characteristics of these goods and their attendant campaigns that are bucking the tide? And what lessons can be uncovered that might help marketers and their supply chain attain similar success?... read more

Putting the Trust Back in Per Inquiry Advertising

By Scott Richards | Dial 800 | 800-342-5800

One of the oldest and most effective forms of direct response marketing has been the “per inquiry” (PI) model of advertising. PI advertising has been around decades before Google popularized the model online. Simply put, with PI advertising, the advertiser pays only for qualified responses. What constitutes a “qualified response” has always been the tricky part...
read more

Understanding Web Searcher Behavior and Search Engine Optimization

By Shari Thurow | Omni Marketing Interactive | www.search-usability.com

When I ask online and direct marketers what they believe the definition of search engine optimization (SEO) is, in its simplest terms, they automatically say, “Making a site #1 in Google.” I understand this common perception. Because, classically, search engine optimization has been defined as designing, writing, programming, and coding (in XHTML) an entire Web site to maximize the chance that Web pages will appear at the top of search engine listings for targeted keyword phrases...

By Roger Furman | 2waytraffic | roger.furman@2waytraffic.com | 212-520-6604

A Sony Pictures Entertainment company, 2waytraffic knows television audiences and how to produce compelling content that puts viewers in active mode. Two years ago, 2waytraffic’s EVP of Business Development, James Joyce, created a unique platform that fuses participation TV in programming with telco-based DRTV offers. Viewers are invited by the host, judge or other talent from a popular national TV show to call a toll-free number and vote or give their opinion on show topics. After participating, callers are presented with several direct response offers, which are fulfilled by a live call center agent or transcription database capture... read more

Making a Successful Short Form Direct Response Spot What Will Make The Phones Ring? DRTV 101

By Kristy Pinand-Dumpert | Concepts TV Productions, Inc. | kristy@conceptstv.com | 973-331-1500

“When a sixty second ad can convince a consumer to grab his credit card, pick up the phone and order a product instantly, that’s my definition of a success” says Collette Liantonio, president of Concepts TV Productions. Success in Direct Response can also mean placing an order on the internet or calling to sample a product in a free trial offer. Success in Direct Response means getting the consumer to take instant action in response to the ad...

read more

THIS ISSUE'S ARTICLES

Direct Response: The Hope for Recessionary Woes?

Putting the Trust Back in Per Inquiry Advertising

Understanding Web Searcher Behavior and Search Engine Optimization

Converting Viewers Into Customers: 2waytraffic gets TV viewers to call

Making a Successful Short Form Direct Response Spot What Will Make The Phones Ring? DRTV 101

NEWSLETTER SUBSCRIPTION

Name:
Email:
Phone:
	\|

If you would like to contribute to DirectConnect, click here.