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Direct Response Payment Options Lead Buyers to Act Now!

Picking the right call center for your DR campaign

Meet Retargeting: Behavioral Targeting’s Better Half

2009 — The Year of the Ox

DR 101: Five Elements of a Successful Show

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Picking the right call center for your DR campaign By Justin Kilgore
Evolve Tele-Services, Inc. | jkilgore@evolvetsi.com | 517-332-1031

The commencement of a new Direct Response campaign brings a myriad of choices for a client. Often times, the task of making these choices can be daunting, particularly for the inexperienced. One of the primary choices is that of selecting which call center will represent your company by handling the inbound volume for the campaign.

Meet Retargeting: Behavioral Targeting’s Better Half By Kim Stearns
FetchBack | kim@fetchback.com | 480-289-5584

There are countless articles and media circulating around discussing the pros and cons of behavioral targeting and its apparent “creepiness” but there is little mention of another segment of BT that may suit everyone’s needs. Retargeting addresses all of the privacy concerns and performs so effectively that companies already doing behavioral targeting, are spinning off segments that solely focus on Retargeting.

2009 — The Year of the Ox By John Yarrington
Response Magazine | jyarrington@questex.com | 714-338-6724

In the Chinese calendar, the Ox is the sign of prosperity through fortitude and hard work. In a time where a barrel of oil costs more than $130 and the national average for a gallon of gasoline is $4.10, direct response marketers, much like the ox, will need both fortitude and hard work to find opportunity and success in 2009.

DR 101: Five Elements of a Successful Show By Denise Marie Deptula
DIRECTAVENUE | denise.deptula@directavenue.com | 760-579-4225

So, you want to have a successful DR show. What does it take to make it succeed? It doesn’t have to be complicated. Keeping it simple and focused means looking at the Five Basic Elements of a show.