Protecting inventions was written into the U.S. Constitution by the Founding Fathers as they saw the need to make sure that individuals or businesses had the right to own and profit from their creations. The concept was, and is, that innovation should be rewarded and those who use their intelligence to find solutions to problems deserve protection for those ideas. Because there are many strategies and considerations involved, inventors should consider the following facts before applying for a patent.... read more

Absolutely not! Print is very much alive and we have all the facts and figures to prove it. The MPA Association of Magazine Media) has done the research for all of us to know that print drives more traffic to Web sites than any other medium...... read more

For years Public Relations firms have relied on press releases to provide important information about a product or service to the masses. A press release is a written document that informs media outlets about a certain event, product, or service. These detailed and informative documents are specifically intended to let the media know about something potentially newsworthy and ultimately make a placement. Since the intention of a PR firm is to earn publicity via media placements for their clients, press releases have been a staple in the practice of PR firms..... read more

When a health supplements company launched their national direct response (DR) television advertising campaign in 2010, they were happy with consumer response to their infomercial but surprised and unhappy by the response of overseas "knock off" companies. Competitors offering an inferior product seemed to appear out of thin air with Websites search-optimized for the same keywords targeted by the health supplements company. Competitors even targeted the product's brand name, making it difficult for customers who saw the infomercial to find the product's Website in Google, Bing or Yahoo search engines. A search for the product name returned search results in which inferior competitors had a higher ranking than the product's own official Website!..... read more