DIRECT CONNECT QUARTERLY - Your Direct Connection to Direct Response Industry Experts! Expanding further into the Market with the opening of a New York Sales Office By Alexis Rosenberg, Marketing to Hispanics in a Down Economy By Angie Scheribel, So what about RADIO? By Jill Albert, Tips for Getting Great Testimonials By Rick Petry, direct response marketing, direct response, direct response ads, direct response agency, direct response agencies, direct response copywriter, direct response tv, direct response companies, direct response media, direct mail advertising, direct response television, direct marketing, direct mail marketing, direct mail response, direct response advertisers, direct response media buying, direct response radio, direct marketing agencies, advertising agency, direct marketing agency, ad agency, direct marketing services, direct response company, direct response ad, drtv advertising, direct mail, direct advertising, media buying, direct marketing advertising, television advertising, direct response copywriting, marketing and advertising, direct marketing companies, advertising agencies, direct response campaign, direct response consulting services, direct mailing lists, direct marketing consultant, drtv, media buying agency, direct marketing company, creative direct response, advertising, radio advertising, direct response advertisement, copywriting, direct response marketing company, magazine advertising, direct response print, direct mail copywriting, direct marketing strategy, media planning and buying, direct mailing, newspaper advertising, marketing, direct mail response rates, media planning, direct marketing campaign, direct response technologies, advertising copywriting, direct mail response rate, promotional advertising, advertising strategy, advertising campaign, advertising company, direct marketing association, direct response services, business marketing, direct response uk, direct television, direct response communications, direct response group, direct response magazine, direct response commercials, direct response copywriters, subliminal advertising, direct response industry, direct response interactive, direct response campaigns, direct response clients, subliminal messages advertising, direct response rates, advertising ads, marketing advertising, grey advertising, advertising techniques, direct response firms, direct response promotion, direct response commercial, direct response inc, direct response business, creative advertising, direct response sales, effective advertising, direct response market, public relations advertising, advertising awards, advertising strategies, advertising commercials, alcohol advertising, billboard advertising, advertising media, print advertising, advertising companies, commercial advertising, direct response rate, advertising examples, product advertising, brand advertising, advertising branding, advertising firms, advertising communications, advertising costs, advertising in india, interactive advertising, advertising campaigns, advertising planning, chicago advertising, advertising industry, global advertising, advertising sales, advertising research, outdoor advertising, worldwide advertising, advertising cost, business advertising, advertising advertisement, pr advertising, advertising communication, promotion advertising, market advertising, advertising rates, toronto advertising, advertise advertising, consumer advertising, statistics response

By Jill Albert | DIRECT RESULTS | Jill@DirectResultsRadio.com | 310-441-9100

You know that device you listen to day after day on your way to the office, it’s on at the gym, you in fact SING ALONG with it when your favorite song plays, yell at it when RUSH LIMBAUGH is ranting or your favorite team misses a shot. You have come to rely on your favorite radio station for traffic information and breaking news, as well as a recommendation for a new restaurant, how to entertain yourself in the coming weekend, what retailer is having a sale and how to survive in today’s economy. It is true… most of us have an emotional bond with our favorite radio station.

Radio continues to be a staple in America’s daily diet with over 90% of working adults listening two plus hours each day, and reaching over 94% of all people weekly. Radio provides target ability, relationship marketing, frequency as well as REACH and is present with just about every one of those emerging technologies that we marketers are trying to use to reach consumers. Internet users listen to radio more than any other media while surfing the web and over 45% of Internet radio listening is streamed to local stations. (JP Morgan Analyst, Feb 2008)

Radio reaches mass consumers individually.

Radio over delivers the upscale, active audience and as incredibly busy as we all are, radio reaches consumers when we are alone, in our cars, somewhat settled and NOT bombarded by the many interruptions we face throughout the day. Furthermore, we are spending a lot more time in our cars these days, commuting! The average commute has increased over 22% in metro markets in the last ten years (Texas Traffic Institute, 2007 Urban Mobility Report), and this trend continues.

There is more good news when considering radio for a Direct Response campaign: Creative is very inexpensive to produce and in most cases, you will have a formula for success within the first week to ten days. This is no throwing it against the wall and see if it sticks strategy. Radio provides precise targeting, matching buyers and sellers.

Now more than ever, marketers need to CONNECT with their customer. Advertisers need a stronger ROI and every advertising dollar needs to be measured, optimized and maximized.

If you have not considered radio, or used it, as part of a direct marketing campaign lately, now is the time.

Radio… start singing.

Jill Albert is President of Direct Results. Jill can be reached at 310.441.9100 or jill@directresultsradio.com.

THIS ISSUE'S ARTICLES

Tips for Getting Great Testimonials

So what about RADIO ?…

Marketing to Hispanics in a Down Economy

Expanding further into the Market with the opening of a New York Sales Office

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