DIRECT CONNECT QUARTERLY - Your Direct Connection to Direct Response Industry Experts! Expanding further into the Market with the opening of a New York Sales Office By Alexis Rosenberg, Marketing to Hispanics in a Down Economy By Angie Scheribel, So what about RADIO? By Jill Albert, Tips for Getting Great Testimonials By Rick Petry, direct response marketing, direct response, direct response ads, direct response agency, direct response agencies, direct response copywriter, direct response tv, direct response companies, direct response media, direct mail advertising, direct response television, direct marketing, direct mail marketing, direct mail response, direct response advertisers, direct response media buying, direct response radio, direct marketing agencies, advertising agency, direct marketing agency, ad agency, direct marketing services, direct response company, direct response ad, drtv advertising, direct mail, direct advertising, media buying, direct marketing advertising, television advertising, direct response copywriting, marketing and advertising, direct marketing companies, advertising agencies, direct response campaign, direct response consulting services, direct mailing lists, direct marketing consultant, drtv, media buying agency, direct marketing company, creative direct response, advertising, radio advertising, direct response advertisement, copywriting, direct response marketing company, magazine advertising, direct response print, direct mail copywriting, direct marketing strategy, media planning and buying, direct mailing, newspaper advertising, marketing, direct mail response rates, media planning, direct marketing campaign, direct response technologies, advertising copywriting, direct mail response rate, promotional advertising, advertising strategy, advertising campaign, advertising company, direct marketing association, direct response services, business marketing, direct response uk, direct television, direct response communications, direct response group, direct response magazine, direct response commercials, direct response copywriters, subliminal advertising, direct response industry, direct response interactive, direct response campaigns, direct response clients, subliminal messages advertising, direct response rates, advertising ads, marketing advertising, grey advertising, advertising techniques, direct response firms, direct response promotion, direct response commercial, direct response inc, direct response business, creative advertising, direct response sales, effective advertising, direct response market, public relations advertising, advertising awards, advertising strategies, advertising commercials, alcohol advertising, billboard advertising, advertising media, print advertising, advertising companies, commercial advertising, direct response rate, advertising examples, product advertising, brand advertising, advertising branding, advertising firms, advertising communications, advertising costs, advertising in india, interactive advertising, advertising campaigns, advertising planning, chicago advertising, advertising industry, global advertising, advertising sales, advertising research, outdoor advertising, worldwide advertising, advertising cost, business advertising, advertising advertisement, pr advertising, advertising communication, promotion advertising, market advertising, advertising rates, toronto advertising, advertise advertising, consumer advertising, statistics response

By Rick Petry | Creative Writer, LLC | rickpetry.com | 503-740-9065

Testimonials, a staple of direct response advertising, may be a tried-and-true tactic for arresting consumer attention and eliciting response, but they must be handled deftly to avoid cliché and audience cynicism. So how does a marketer ensure they get it right? The following tips are designed to help assist you in avoiding the pitfalls and getting the testimonial mix right... read more...

So what about RADIO ?…

By Jill Albert | DIRECT RESULTS | Jill@DirectResultsRadio.com | 310-441-9100

You know that device you listen to day after day on your way to the office, it’s on at the gym, you in fact SING ALONG with it when your favorite song plays, yell at it when RUSH LIMBAUGH is ranting or your favorite team misses a shot. You have come to rely on your favorite radio station for traffic information and breaking news, as well as a recommendation for a new restaurant, how to entertain yourself in the coming weekend, what retailer is having a sale and how to survive in today’s economy. It is true… most of us have an emotional bond with our favorite radio station. read more...

Marketing to Hispanics in a Down Economy

By Angie Scheribel | Hispanic MediaWorks | angie@hispanic-mediaworks.com | 303-437-6479

The best opportunity for increasing return on your advertising investment right now is the Hispanic market.

If Hispanics are not on your marketing radar, the chances are you’re a few steps behind your competition. The U.S. Hispanic population is growing at a rapid rate and their buying power is growing with them. read more...

Expanding further into the Market with the opening of a New York Sales Office

By Alexis Rosenberg | DISH Network | rosenberg@dishnetwork.com | 917-.305-4432

In this weakening economy, many companies have cut their advertising budgets along with their workforce. This does not bode well for the advertising world at large. It becomes a domino effect with the result being Newspapers and Magazines, whose livelihood depend on advertising revenue, folding. To counteract this effect, DISH Network is in the fortunate position of expanding...

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THIS ISSUE'S ARTICLES

Tips for Getting Great Testimonials

So what about RADIO ?…

Marketing to Hispanics in a Down Economy

Expanding further into the Market with the opening of a New York Sales Office

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