When marketers think about employing direct response television (DRTV), they usually think exclusively in terms of a half-hour infomercial or short-form commercial spots sixty seconds and two-minutes. But did you realize that there is approximately $1 million of 5-minute inventory available domestically on a weekly basis! The 5-minute length represents a tremendous opportunity when you consider that the unique selling propositions of many products really don't require a full half-hour explanation. Likewise, shorter spot lengths can sometimes simply be too restrictive and not long enough to communicate to the consumer everything they need to make a smart purchase decision...... read more

As industry professionals, we know Direct Response makes sense from a cost analysis standpoint because there is immediate accountability for dollars spent. This sense of security sets the brilliant minds of Direct Response marketers at ease. In the past, this security has come solely from advertising and measuring the direct results of these advertorial placements. However, a noticeable trend among consumer product marketers is that they are becoming increasingly wary of focusing their marketing campaigns solely on advertising. Why put all of your eggs in one basket? Much like the stock market, it makes sense to diversify.
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Why does a mom and pop jewelry business continually get middle-of-the-night calls from distressed owners of poisoned pets? Why do millions of American Idol fans dial the wrong number when they vote? And why did responders to a recent appeal for a children's charity get an explicit sex line instead? The answer to each of these scenarios is confusion on the part of the consumer over what toll-free number they should have been calling versus the one they dialed. It has to do with the enduring and indelible association that consumers have with the toll-free prefix eight-hundred. And it's confusion that is needlessly costing marketers millions....... read more

In today's tough economy, merchants are looking for ways to generate incremental bottom line revenue in a compliant manner. Profinity provides our business partners with profitable marketing solutions that fit seamlessly into their current campaigns. Our programs increase revenue, improve customer retention, drive new customer acquisition, and are simple and quick to implement....... read more