Upon entering the direct response industry several years ago, I was told time and time again a primary key to a campaign's success was reducing call abandonment. Armed with this information, my quest to eliminate all abandonment began. While unable to fulfill my quest, I did learn much in the process, and along the way uncovered abandonment is not the most evil threat to a product's profitability or success. read more

For most Direct Marketers, the offer is critical for their success. And often, credit terms can reduce the purchase risk of the offer to get their customer to ACT NOW. When you fulfill an order from a "bill me", "multi", "soft" offers, installment payment plan or continuity program, you have created a credit with your customer. But with credit, comes financial risk for you, the marketer. read more

Selling is both an art and a science. On the 'science' side, certain skills and techniques are required to navigate sales processes in order to understand buyers and their needs. On the 'art' side, selling is more emotional and fuzzy. read more

enVu's interactive media platform, enSpire, is engaging consumers like never before. With its combination of gesture-based technology and floor projection capabilities, enSpire's advertisements engage shoppers to interact with promotional content at the moment of maximum influences when they are at the point-of-purchase ready to buy. read more